Archive for ‘Education’

June 4, 2013

Getting my geek on: PageRank

800px-PageRank-hi-res

Getting my geek on: PageRank

Wow am I learning a lot!

When you put a search term into your Google search bar it shoots out answers.  Those search results have often seemed like pure MAGIC to me, but it alas I am a grown up and know that MAGIC only exists in Disney movies, my imagination, parking karma and chocolate;)  But really those results are based on something.  Some things actually like:

  • Keywords in the URL
  • Keyword presence throughout the website
  • Number of incoming links
  • Quality of incoming links
  • Page Authority
  • mozRank
  • Page Rank
  • Anchor Text distribution
  • Content on the competing page

Now what the HECK does all of that stuff mean?

Sorry guys, you’ve got me!  I am no guru.  I am just a girl brave or crazy enough to quit her job with only a laptop and a dream.  Well wait one second!  AND a sharp inquisitive mind, who knows how to Google and read.  So here is my lesson for the day.

PageRank is, as stated by Wikipedia,  a link analysis algorithm, named after Larry Page, that is used by Google to rank websites.  It is a measure of relative importance of the sites in comparison to the word set in the search bar. PageRank is key in the Search Engine Optimization (SEO) of your website.

From what I gather about Page Authority is that is is measured by your PageRank, and measured by the links to your page.  The more links that your website/webpage has to other similar and highly linked sites/pages the more webpage “cred” it has.  The links are like backup for your site showing that it has depth, breadth, validity, aka “Page Cred”.

I provided a link to Wikipedia if you would like to learn more, and if you want to share some of your knowledge PLEASE do.  I LOVE it when knowledge comes to me;)

K

May 19, 2013

Investing in yourself first

I was listening to Entrepreneur on Fire the other day and David Wood was talking about investing in yourself, and he was not joking around.  You need to be investing in your most valuable resource – YOU!  

This weekend I am doing exactly that.  I am investing in myself, in that lump of pink grey mass that sits between my ears:)  Nice visual isn’t it!

This weekend I am spending 3 days with Lisa Nichols and her Motivating the Masses support team at their annual conference Speak and Write to Make Millions.  And let me tell you this event is nothing shy of great.  The way I ended up at the conference was magical, the timing of the conference was perfect and the value its providing is priceless.

SpeakWriteAbout 4-5 months ago I was volunteering at an event.  I had been feeling somewhat uninspired in my day job and thinking about how I could make a bigger impact on the day-to-day.  I am watching people share when this amazingly eloquent lady steps to the microphone and starts talking in her sultry voice about how blessed she is to work with such a wonderful cast of people and have a life where she reaches and motivates thousands.  I was interested.  I wouldn’t normally go up and talk to her, but I had this feeling inside of me, like it was a line of demarcation or something.  It was an opportunity to either walk toward my destiny or shrink away from it, and I chose the former.  In what felt like a really bold move, I introduced myself to her and said that I would love to chat sometime if she was open to it.  

2 weeks later we had a phone call.  I asked her questions about her life, job and journey; and she offered a ticket to Speak and Write.  As the event neared, with this new promise to leaving the day job and becoming an entrepreneur, I reached out to her and voila – I received a hugely discounted ticket in;-)  Connections make the world go round.

Fast forward to today, day 1 of the conference   We covered a lot of ground and it is late so I can’t share it all with you, but I can tell you some of the key take aways or golden nuggets.

  • The self-development industry is a $210B industry – HOLY HECK get in on this pie
  • Your potential customer’s lack of resources does not determine your value!
  • When you are truly connected to your audience you check in with them and see if their needs are being met.
  • Convictions and convenience do not live in the same sentence.  Are you willing to give for your dreams?
  • A book is simply an expensive business card.  But it can be very valuable for brand leveraging.
  • Hire people who are going to lead, not follow.
  • Pyrrhic victory is when the cost of the victory outweighs the victory itself – watch out for this.
  • Your Unique Selling Proposition (USP) allows you to determine who you to craft your core message, because it captures who you are and what you stand for.
  • When you talk to people and network lead with the benefit or result that you provide and what you need, vice what you do.  

Please leave a comment and let me know: What are you doing to invest in yourself?  What have you found that is really valuable?

K